Stripe

The great outdoors are generally attracting more and more nature lovers

Stripe

Annemarie Meyer, CEO of Glacier Express, explains why Generation Y should book a trip with the Glacier Express instead of jetting off to Ibiza.

 

Tourism guru Annemarie Meyer has enjoyed an incredible career in Swiss destination and sports marketing. She has been CEO of the Swiss national treasure The Glacier Express for almost five years and has become a predominant figure and worthy ambassador of Swiss tourism. At the start of her career, Annemarie was the driving force behind many launch promotions for different target communities at Switzerland Tourism for three years. She then moved on to hone her marketing expertise in ‘the beautiful game’ at ISL and FIFA. After further roles managing the relationships with Alinghi and EURO 2008 for UBS, she devoted her skill and passion to helping put Destination Klosters firmly on the map. After a short mission at Musikinsel Rheinau, in 2016 she embarked upon an incredible journey as CEO of Glacier Express AG, where her deep experience in tourism on home turf has contributed to making the Glacier Express a huge national and international success and monument of Swiss tourism.